Mortgage Blog for Business

I just read a great post at the MortgageBlog.com.  This posting summarizes many of the benefits I have been experiencing with my blog.  The thing that first drew me to create a blog page was the convenience.  I immediately saw the opportunities of push-button publishing.  No longer do you have to hire a webmaster, spend thousands of dollars, and countless hours trying to create a static site that will accommodate all your clients and partners needs.  With the weblog, I can post and adapt with the experiences, demands, and interests of my readers.  The ability to easily adapt creates a valuable tool to attract, inform, and benefit my clients and partners.  For the most part, I try to use my page as a resource for my clients and partners.  But the great thing about this medium, is that it invites participation and fosters new ideas.

This is how it was described to me.  A blog is a discussion.  Its a forum that is dynamic and informal.  The days of having a website with flash media, some email accounts, and vague introductory text are over.  "Flash is Trash, Content is King", has become the new catch phrase.  Readers have become desensitized to graphics, bells, and whistles.  Blogs require participation from both sides of the discussion, and search engines thrive on recent and relevant content.

The post on Mortgageblog.com goes on to explain how the tool of a web log benefits the local, service driven broker.  Alas, another great tool to reinforce the expertise and consumer based mortgage adviser.

I welcome any of your successes or comments.